Hello and Welcome to the February issue of the OkayNowWhat Newsletter!
Winter has settled in across most of the United States and summer seems like a long way off in the distance. For some Teachers, they are just hanging on by their fingernails waiting for the end of the school year so they can finally take those steps to begin the next chapter of their personal and professional lives.
One key insight that Teachers use daily that serves them well in the business world is how to establish expectations and standards for performance. Successful students are aware of what they are required to do to achieve high grades and how performance is measured. Standards are clear and objectives are communicated. However, businesses do not quite use the same terms as educators to describe that interaction. In business, when we seek to have a prospect or customer respond to us, we refer to it as a "call to action" or a CTA. In short, it is when we want the prospect to take a step toward a purchase or commit to doing or providing something that makes a sale more likely.
The issue arises though when a prospect or customer does NOT take those steps because of a mistake by the business owner that is entirely avoidable. Click on the video below to learn some of the more common mistakes made by business owners and how to avoid them to encourage better engagement and success with prospects so they become customers. Click on the photo below to learn more about the five ways that business owners create barriers or obstacles for prospects and customers to overcome:
1. Too many options
2. Cannot find or identify what step to take or where to take it
3. Messaging is wrong
4. Asking for too much/too soon - unequal value
5. Talking method and not benefits
REMEMBER: Taking it step-by-step, we can help you build:
1. The awareness of your business strengths you already have
2. The steps to help you get from where you are now to where you want to be
3. The plan to keep you making progress and able to overcome obstacles
4. The appropriate metrics to use on your journey to success.
5. MOST IMPORTANTLY - An entrepreneurial mindset for achievement and accomplishment.
I am ready to help you launch that business dream that is lurking within you and guide you through the fear, sense of overwhelm, doubts, and uncertainty. Having over 30 years of experience in coaching others, and refining my portfolio of offerings to include BOTH online programs and individual coaching, I am certain that together, we can map out your future success! I offer one-on-one personal coaching of varying lengths and online training that you can take at your own pace to learn and apply the lessons needed to begin the journey toward business ownership.
Click here to register for this interactive ONLINE SELF-PACED mentoring program to get you closer to answering, "OKAY, NOW WHAT?" We are running a special Valentine's Day price that you will love! Ordinarily, this mentoring program is $850. Through the end of the month, you can sign up for the HOLIDAY PRICE of $67. A nearly 80% savings!
There is NO RISK - If you do the work and participate as required, we will refund your money if you are not satisfied.
Facebook Group Invitation
Click on image to be taken to a short video explaining the Facebook Group. It is a private group that will allow us to work collaboratively to launch your business! Join colleagues, experts, and experienced business owners in this community who will share their successes, their challenges, their insights, and their ideas with each other.
Have You Listened to "From Learning to Earning" Podcast?
Just simply click on the image below and listen to any one episode (or binge all!). The podcast addresses topics of interest to new entrepreneurs and those inspired to become business owners. From discussions about Marketing to Resilience, Facebook Ads to Selling Techniques and plenty in between! It is currently free for you to access, but that is for a limited time before it is placed behind a firewall and will only be available to subscribers actively engaged in a coaching relationship with Okay Now What!
ONW (OKAYNOWWHAT) INSIGHTS
After over 30 years working in corporate training, sales enablement, management and having worn the hats of; corporate employee, entrepreneur, author, academic, keynote speaker, and youth sports coach and mentor, I am now adding to my roster of jobs - business coach. While I still maintain the original businesses (www.zahnconsulting.com and www.workshop360.biz), I am now adding www.okaynowwhat.biz. It is through this new offering that I will assist new entrepreneurs, those considering becoming entrepreneurs, and business professionals who want to rekindle the spark they once had for the work they do - but have lost their passion over time.
I want to be of service - it is through that effort that the greatest rewards can be found and shared with others. Having seen and experienced much in my career from many different sides of business relationships, I want to share it with others and provide the learning to help others accomplish their goals.
Together, we CAN achieve great things. Working collaboratively and meeting each challenge as it arises and overcoming it until we feel completely confident in your ability to do so without guidance. Working with your own private cheering section to lift you up when you stumble and provide you with guardrails and a metaphorical safety harness when trying new things to expand your reach and capability.
If you are ready, so am I! We can do this! Click here to get started!
If you are certain you are ready to embark on your own business launch, you can schedule a no obligation "Chat and Chew With You" conversation to explore whether my business coaching is right for you, click here
COOL RESOURCE 
With more businesses existing online either in total or in conjunction with a physical store or location, it is becoming more necessary than ever to be able to accept and process payments online. Many customers will seek businesses where they are able to pay with a credit or debit card and not require cash for purchases. Additionally, you as a business owner may wish to pay for your purchases electronically and not have to worry about paper bills, mailing them, and tracking when a check clears. One of the payment processing platforms that has become popular is Stripe. This cloud-based resource is a "pay as you go" priced platform that provides a wealth of payment processing and fraud protection for a 2.9% +30 cents per successful card transaction. In short, they offer a comprehensive "back-end" to your business with no risk to your bottom line. If you do not make any sales, you do not have a monthly fee to pay.
Try it. You will find a treasure trove of opportunity!
UPCOMING EVENTS 
We have now launched our nearly 20 hour FROM LEARNING TO EARNING course, our hybrid ONLINE training with REMOTE VIRTUAL LIVE Coaching option this month. Click here for details.
Additionally, we are now offering these FREE MasterClasses:
CONNECT WITH ME
NEW EMAIL ADDRESS: davidzahn@okaynowwhat.biz
Facebook Group: Business Launch: From Fear to Fabulous
LinkedIn: https://www.linkedin.com/in/david-zahn-30270a4/
YouTube Channel: https://bit.ly/3sr9rvn
Podcast: https://anchor.fm/david-zahn
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